About the Client

Revamped Genetix is a family-founded skincare brand built from a powerful story of heritage, authenticity, and real skin journeys. As a well-loved YouTube family with a loyal audience, they needed a modern brand identity that could serve diverse skin tones, multiple age groups, and both men’s and women’s skincare categories.

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The Challenge

Entering a saturated skincare market, the brand needed a credible, premium identity that stood out instantly. With no existing branding in place, the challenge was to create a cohesive visual identity, structured packaging system, and clear storytelling that could unify four distinct product categories while appealing to a multicultural and multi-generational audience.

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Our Approach

Through discovery sessions and visual exploration, we developed a direction rooted in thoughtful modern simplicity.

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Key deliverables included:

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• A timeless brand identity system
  
• A cohesive packaging design framework
  
• Product mood boards and imagery direction
  
• Scalable visual guidelines for future expansion
  

The design system balances clarity, refinement, and inclusivity — creating consistency across all touchpoints.

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The Transformation

The brand evolved from concept to a polished, cohesive identity ready for launch. The new identity elevated Revamped Genetix into a premium, trustworthy skincare brand with clear differentiation and a strong emotional narrative behind it.

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Impact

While performance metrics will grow post-launch, early results show:

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• A clear and consistent brand story across channels
  
• A scalable design system built for growth
  
• Increased credibility within the beauty and skincare space
  
  

This case study demonstrates how strategic brand identity and packaging design can create clarity, confidence, and competitive advantage for emerging skincare brands.

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